Monday, 31 January 2011

Reader profile

My name is Chloe-Marie Adams and I am 17 years old. I am a typical teenager who stays in bed until 4 in the afternoon and could quite happily never speak to m y parents. I enjoy listening to loud music as it makes me feel disconnected from the rest of the world. Hanging out in the park with my mates is one way I like to relax and I occasionally dabble in smoking weed with friends. I mostly spend my money on band hoodies and T-shirts as well as Cd's and posters of my favourite bands. I listen to bands such as Kings Of Leon, Avenged Sevenfold, 30 seconds to mars, All Time Low and Funeral for a friends.
 I read music magazines in my spare time because I enjoy reading the interviews of bands I like, what they have to say and finding out more about the artist. generally I wear skinny jeans, converses and a baggy band T-shirt whish i feel reflects my taste in music.  Usually I am the quiet one at college, where I study music technology, but I have a wild side to me. this comes through when I go to gigs and hangout outside of school with people from my own crowd. I enjoy being different from people at school and I thrive on being the only person who wears DC's and band hoodies;
It gives me a sense of individuality.

Research into my target audience

Now that I have decided on who I am targeting as my main audience of my magazine, I will look into the type of magazines out there that my reader may already purchase and indulge in.
 However as there is a gap in the market for my target audience (a rock/indie music magazine aimed at teenage/young adult females), I shall use conventions of the existing rock/indie magazines and twist/mold them to cater and appeal to my target audience as well as supply them with what they expect and want from the magazine.


The following is a presentation showing a little bit on my target audience as well as a few magazine covers from 2 similar magazines to the one I wish to create:

From looking at both the Kerrang! and the Q cover clear conventions appear. For example, all magazine covers for my target audience use the colour black in the colour scheme. As well as using the same masthead constantly on each front cover. The images on the front cover are similar, however, Q sometimes has an image of a single artist where as Kerrang! uses mostly band images. Both magazines offer perks to buying there magazine such as posters and so on. The magazines use there featured story's, images and colour scheme to attract their target audience.

Monday, 24 January 2011

Research on a music magazine: Kerrang!

My first task is to research into a music magazine with another member of my Media AS group. The magazine we was given to research is Kerrang!; through this research we were given extra knowledge on layout, themes, masthead placement and other key elements which will help me plan and create my own music magazine. As my whole Media AS group performed this initial research task, and presented there research to the class; we were able to see other music magazines and how they target there audience through there layout, design, colour scheme and story's featured.
Magazines covered consisted of:
  • Kerreng!
  • Q
  • Clash
  • Top of the Pop's
  • NME
and a few others.



Front Covers
We looked at many different Kerrang! front covers during this research and picked out three different front covers for my PowerPoint presentation. Through these front covers we picked up on the conventions of the magazine. In particular, the placement of the Kerrang! masthead, the font used for masthead, placement of main image on front cover and there usually placement of pull quotes and puffs.


Contents Page
Throughout this research we focused on the conventions of contents pages in music magazines. The Kerrang! contents page  has a constant layout in each magazine using the colours black and yellow. Pull quotes are used in the contents page as well as hook lines and small sneak peaks into the featuring story's. A list of what is in the magazine is generally what the contents page actually is.

Double Page Spread
We were also given our first insight into analysing a double page spread, which we had not previously looked much into. Here we found that a double page spread does not necessarily have to contain two pages of writing or an interview only; the double page spread can also contain a large image on one page which connects or relates to the interview/story.

Overall this research has helped me, as well as the rest of the class in focusing on how music magazines target there audience with there front covers, featured story's and the general conventions which music magazines follow. This will help me and my class when planning developing and creating our music magazines.