Monday, 31 January 2011

Research into my target audience

Now that I have decided on who I am targeting as my main audience of my magazine, I will look into the type of magazines out there that my reader may already purchase and indulge in.
 However as there is a gap in the market for my target audience (a rock/indie music magazine aimed at teenage/young adult females), I shall use conventions of the existing rock/indie magazines and twist/mold them to cater and appeal to my target audience as well as supply them with what they expect and want from the magazine.


The following is a presentation showing a little bit on my target audience as well as a few magazine covers from 2 similar magazines to the one I wish to create:

From looking at both the Kerrang! and the Q cover clear conventions appear. For example, all magazine covers for my target audience use the colour black in the colour scheme. As well as using the same masthead constantly on each front cover. The images on the front cover are similar, however, Q sometimes has an image of a single artist where as Kerrang! uses mostly band images. Both magazines offer perks to buying there magazine such as posters and so on. The magazines use there featured story's, images and colour scheme to attract their target audience.

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